C Curriculum Explorer
Life Skills·Entrepreneurship·conceptual

Who Is a Customer?

Understanding that a customer is someone who buys what you make or do; thinking about what customers want and need; the idea that businesses serve people

Suggested ages 5–7

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Evidence of understanding

  • Define what a customer is in their own words
  • Suggest what a customer might look for when deciding whether to buy something (quality, price, looks nice)
  • Explain why it matters to think about what the customer wants, not just what you want to make

Assessment prompt

If Who Is a Customer? was planning to sell lemonade at a school event, could they think about what would make people want to buy their lemonade rather than someone else's?

Standards alignment

No external standards are linked to this topic.