Life Skills·Money & Finance·conceptual
Advertising & Spending
How advertising tries to influence what we buy; being a critical consumer; understanding 'value for money'; the difference between emotional and rational spending
Suggested ages 7–9
Evidence of understanding
- Spot at least two persuasion techniques in a real advert (bright colours, celebrity, special offer)
- Explain what 'value for money' means and compare two similar products at different prices
- Describe a time when advertising made them want something they didn't really need
Assessment prompt
When Advertising & Spending sees an advert for a toy or game, can they recognise that the advert is trying to make them want to buy it?
Standards alignment
No external standards are linked to this topic.